What separates a mediocre estate agent from an exceptional one? It’s not what they say; it’s what they do.

While some agents talk a big game, in reality they just go through the motions. But great agents (and we like to think that here at Cooke & Co Estate and Letting Agents we fall into that category) go all out to get the very best deal.

That’s because top agents know that now, more than ever, every extra pound added to a sale price matters to sellers (and can be put to good use to cover DIY or furniture in their new home).

So, how can sellers in Thanet spot a great agent from a run-of-the-mill one? Here’s what to look out for.

A comprehensive marketing plan – The great thing about the internet is you can see if an agent means business. Top agents use professional photography, floor plans, and sparkling copy to showcase properties and engage buyers. They also regularly update their website and post live feeds, video tours, and property sneak peeks on social media. Contrast this with the coasters who throw a few shabby images on a property portal and then wait for the phone to ring. Who do you think achieves the best result?

Negotiating skills – People often overlook the importance of negotiating skills in the selling process. But when you’re close to sealing a deal, a savvy negotiator can really make a difference on price. A great agent has soft skills – the ability to listen, read body language, and interpret the dynamic between couples – along with industry nous.

Has a rapport with buyers – To know if a buyer is serious and how much they are willing to spend, a great agent needs to be personable and have good communication skills.

Can explain their valuation – A top agent doesn’t just pull a figure out of the air; they do their homework. So, when a potential buyer pushes for a price drop, a great agent can justify their valuation and stand their ground.

Honest feedback – A great agent won’t just tell you what you want to hear but what you need to know. If your house needs decluttering, or you need to improve how you stage it, they’ll be straight with you.

Here at Cooke & Co Estate and Letting Agents we’re serious about delivering for our clients. Get in touch to learn more about our successful selling track record.

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