Lack of marketing
If your home isn’t being promoted properly, you’ll
not only struggle to sell, but there could be lots of potential buyers who
haven’t even seen your property listing.
A good agent should produce a detailed, accurate
listing with clearly marked floor plans, photographs and key factors outlined.
This includes information such as proximity to schools, transport links,
potential to extend and other selling points.
As well as being listed online, estate agents should
proactively contact potential buyers and sing your property’s praises. You’ll
also want the listing placed in their shop front window for maximum exposure.
We all want to sell our properties for as much as
possible, but inaccurate pricing can kill off buyer interest quicker than you
An over-inflated purchase price won’t lead to
success, so make sure you do your research into recent sold prices in the area.
Similarly, be wary if an agent suggests lowering your asking price. While this
could be a response to a genuine lack of interest, it may also be a lazy way to
sell your home quickly. It’s easy to check sold prices online, so make sure you
Generally, it’s not a good idea to stick around if
an agent has booked a viewing. But if this is the 20th viewing and you still
don’t have an offer, stay put and listen to how they’re selling your property.
Are they engaged and knowledgeable? Can they answer
the buyer’s questions? If not, maybe it is time to switch.
A good agent will be passionate and keen to sell.
They should be able to talk about the specifics of your home and easily answer
questions (or offer to get the information as soon as possible if they can’t).
If your home is on the market and you’re thinking
about switching agents, Cooke & Co Estate and Letting Agents can help. Give
us a call on 08143 231833 today.