31% Of Thanet Property Sellers Reduce Their Asking Prices
27/06/2022 12:00 AM 1033

The last couple of years of the Thanet property market has seen some amazing prices being achieved with multiple offers and many properties selling for way over the asking price.

Yet, as I have been writing about the Thanet property market over the last few weeks, the tide is beginning to turn, and pendulum swing more towards a balanced Thanet property market as more homeowners in the Thanet area (CT7 – CT12) have been reducing their asking prices.

Of the 1,409 properties for sale in the Thanet area,  437 have been reduced in price in the last 3 months 

This can be broken down as follows…


Price Range of the Thanet Property

Number of Price Reductions in Last 3 Months




























So why is this important and why is this good news, even for Thanet house sellers?

Property industry statistics show that 5 out of 6 house sellers will buy another property and over 80% of those sellers will move up the property ladder.

When you move up the property ladder, that normally means you pay more for the one you want to move to (that’s why it’s called the property ladder).

So, whilst you won’t be getting as much for yours as you might have done earlier in the year, you won’t have to pay as much for the one you want to buy (and the price difference between the two properties will be smaller – meaning you will end up saving money because of these reductions).

Therefore, what is the level of reduction being seen in the Thanet property market?


The average percentage of the price reduction in the Thanet area has been 5.1%.

I must stress house prices/values in Thanet haven’t dropped 5.1%, just the asking prices of some of the properties on the market.

This is good news for Thanet first-time buyers and landlords, as they will be more likely to buy a property at a more reasonable price whilst. As I explained above, this is also good news for sellers as most of them will end up paying less for the higher priced property they end up buying after selling theirs.

So, what should Thanet homeowners be aware of if they are selling their home now or in the future?

For me it is important that I inform all Thanet property owners of the real story. This enables them to judge for themselves where they stand in the current Thanet property market, thus enabling them to make better informed decisions.

You see some Thanet estate agents will deliberately over inflate the suggested initial asking price to the house seller, because it gives them a bigger chance to secure the property on that agent’s book, as opposed to a competitor.

This practice is called overvaluing.

Now of course, each Thanet homeowner wants to get the most for their home, yet some estate agents know this and prey on those Thanet house sellers.

You might ask, what is the problem with that?

Well, you only get one opportunity at hitting the Thanet property market as a new property. Everybody has access to the internet, social media and the four main property portals (Rightmove, Boomin, On The Market, Zoopla), and your potential buyers will know the property market like the back of their hand.

If you have a 2-bed Thanet semi that is on the market for a 3-bed Thanet semi-detached house price ... those Thanet buyers will ignore you.

Your Thanet property will stick on the market as your potential buyers keep seeing your property on the portals each week.

These buyers will then start to believe there is something wrong with your property and dismiss it even further. That is until you, as the house seller, reduce your asking price. The issue is that sometimes these buyers will think something is wrong with your home and could bid you down even further, meaning you will get less even though you asked for more! (This was backed up by some research done by Which?).

Now according to research by Denton House, the average British house buyer only views around six properties before buying – so please don’t assume viewers will come round your optimistically priced (i.e., overvalued) Thanet home, thinking they will knock you down - quite the opposite - they just won’t view your home in the first place.

And you know that because I bet you have done the same yourself when searching for property.

So, all I suggest is this ... be realistic with your asking price to start with.

Do that and you will sell your Thanet property at a decent price to a decent buyer ... first time, every time - enabling you to move onto the next chapter of your life.

If you know of anyone currently selling their home in the Thanet area and finding things difficult, please share this article with them as it could be of interest.

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